Eloqua

Wednesday
February 6, 2008

2 PM ET, 11 AM PT,
7 PM GMT

Speakers

LAURA RAMOS
AND THOR JOHNSON
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The Internet has made a profound change in the way you and your prospects do business. Your buyers are going to the Web to research you—and your competitors—making it more challenging to maintain your competitive advantage.

But, for savvy companies, the way their customers behave online is a rich, rarely tapped source of valuable prospect information. When you capture and interpret this new digital body language, you can improve sales speed and effectiveness, establish stronger relationships with your prospects and transform marketing into an integral sales process partner.

You will discover:

  • How today’s B2B buying processes have evolved and why B2B marketing measurement falls short

  • Why marketing holds the key to your buyer’s interest

  • Four best practices to upgrade marketing measurement practices

  • How profiling, scoring and nurturing prospects enables marketers to read buyers' Digital body language throughout the sales cycle.

Who Should Attend

SENIOR EXECUTIVES,
MARKETING PROFESSIONALS,
AND THOSE SEEKING INSIGHT
AND BETTER CREDIBILITY
FOR THEIR ORGANIZATIONS

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My Top Marketing Challenges are:

Marketing Accountability Automate marketing Processes
Better metrics and reports Generate more and better qualified leads
Make your web site a lead generation engine Marketing effectiveness
Multi-Channel Campaigns Bigger Budget
Deepening customer relationships Other
Laura Ramos
As an analyst, Laura primarily conducts research for Forrester's clients who are business-to-business (B2B) marketers, namely Direct Marketing, Marketing Leadership, and Technology Marketing professionals. Her key research areas include the integration of B2B marketing tactics, interactive demand generation (including email, search engine marketing, blogging, online video, Web seminars, social networking, etc.), B2B marketing measurement, and the use of technology to enrich the online B2B customer experience. Laura's work also focuses on effective lead management, sales and marketing integration, the development of winning value propositions, and the use of the Web to build customer engagement.

For the past several years, Laura has authored and advised Forrester clients on vertical industry and technology research. When Laura focused on healthcare and life sciences, she wrote about how the pharmaceutical industry uses technology to streamline clinical trials, regulatory approvals, information management, and drug supply tracking. As part of the Information & Knowledge Management team at Forrester, Laura also researched the portal and enterprise search markets and demonstrated a deep knowledge about how businesses invest in enterprise search, taxonomy, automatic classification, and enterprise portals that drive business process change and foster collaboration.

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Thor Johnson
Thor Johnson, SVP Marketing of Eloqua Corporation has more than 20 years of marketing and managerial experience. Thor brings consistency and focus to Eloqua's public face and marketing programs. Prior to joining Eloqua, Thor headed the Boston and New York business units of AGENCY.COM, and held positions at Juno Online Services and Schlumberger. Thor holds a degree from Brown University and an M.B.A. from Harvard University.

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Rob Solomon
Rob Solomon is the founder and chief executive officer of Bulldog Solutions. He is an experienced entrepreneur who is passionate about sales and marketing.

Before establishing Bulldog Solutions, Rob was the founder, chairman and CEO of USOL Holdings, Inc. (USOL), a publicly traded telecommunications company with offices and operations throughout the United States.

Rob currently serves on several corporate and non-profit boards. He is the founder of the Austin Chapter of Young Entrepreneurs Organization (YEO) and an active member in the Central Texas Chapter of Young Presidents Organization (YPO). Rob also recently graduated from the Birthing of Giants program, a three-year leadership program sponsored by YEO, Massachusetts Institute of Technology, The Kaufman Foundation and Inc. Magazine.

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